Fundamentals Of Marketing. Ingles.

$402.200 $321.760

ISBN: 9788436825435
Año: 2011
Editorial: Pirámide
Autor: Santesmases Mestre Miguel Merino Sanz Maria Jesus Sanchez Herrera Joaquin Pintado Blanco Teresa

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Descripción

This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It

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